Books by Diego Segura
Diego Segura has written ten books, and three of them are free. All of them were written to be used, not just read.
Everything in Excess Is Good.
What if extraordinary results come from excess, not restraint?
You Are Not a Failure: From Failure to Unlimited Success.
Every setback can become a stepping stone.
I Want to Start a Business, but I Don't Know How: Find Your Idea and Launch Your Business.
The roadmap from a spark of an idea to a launched business.
I Want to Start a Business but I Don't Have Money: Get Paid Before You Spend a Cent.
You have organised your ambition around an exception.
I Want to Start a Business but I Can't Quit My Job: Test It Before You Quit.
The job you cannot quit is the cheapest test equipment you will ever own.
I Want to Start a Business but I'm a Coward: Find Out Which Fears Are Telling the Truth.
If reason agrees with your fear, running is not cowardice. It is arithmetic.
I Want to Start a Business but I Never Actually Start: Preparing Is Not Progress.
Preparing feels almost exactly like progress. That is the trap.
I Want to Start a Business but I Don't Have Time: Five Hours a Week.
The day is exactly as long for you as for anyone else. The free part of it is not.
I Want to Start a Business but I'm Afraid of What People Will Say: Three Names, Not Everyone.
You are not afraid of what people will say. Three names, not everyone.
I Want to Start a Business but I'm Not an Entrepreneur: You Become One When a Stranger Pays.
You think an entrepreneur is a kind of person you'd have to turn into before you could start. It runs the other way round: people turn into that kind of person after strangers start paying them.
About My Philosophy
Every book I write starts the same way: I read everything published on the subject, then report what it actually says, including the parts nobody wants to hear. As a result, these are the ideas that survived.
Do it in excess.
Moderation is a fine rule for dessert, but it is a poor rule for the things you want to build. So give the work you care about more focus, more hours and more intensity than feels reasonable.
From Everything in Excess Is Good 02Failure is an event, not an identity.
A company can fail, and a launch can fail. However, you are not a failure, because every setback is information you did not have yesterday.
From You Are Not a Failure 03Start before you know how.
Nobody knows how the first time. So find your why, test the idea cheaply, and learn the rest while you move.
From I Want to Start a Business, but I Don't Know How 04Get paid before you spend.
Money is rarely the thing missing. In addition, a paying customer proves more than any funding round.
From I Want to Start a Business but I Don't Have Money 05Test before you jump.
Keep the salary and run the experiment, because the job you cannot quit is your cheapest laboratory.
From I Want to Start a Business but I Can't Quit My Job 06Check the fear against the evidence.
Fear is not the enemy. It is a claim, and claims can be checked. Some of your fears are telling the truth, so find out which.
From I Want to Start a Business but I'm a Coward 07Preparing is not progress.
Progress is the moment a stranger can answer you. Everything before that, however careful, is rehearsal.
From I Want to Start a Business but I Never Actually StartAbout Diego Segura
Diego Segura is an industrial engineer who has spent his career working out how systems fail and how to fix them. He holds an MBA and a master's in Digital Technology from Boston University, and has worked with Stanford, Harvard, MIT and Boston University.
Diego Segura writes about the questions he had to answer himself: how to start, how to start without money, whether to quit the job, what to do with the fear, and why so many people never actually begin. More than a million people in over ninety countries have read his books.
- Founder & CEO, Agnostic AI and Demo ConvertsSan Francisco, California · Boston, Massachusetts · Tallinn, Estonia
- MBA & MS in Digital TechnologyBoston University
- Artificial Intelligence & Neural Networks courseworkMassachusetts Institute of Technology (MIT)
- Bachelor's in Industrial Engineering & Business Innovation; Master's in Project Management & EngineeringGuadalajara, Jalisco, Mexico
Diego Segura along the way
Questions about Diego Segura
Who is Diego Segura?
Diego Segura is a serial entrepreneur, lifelong learner and author. He is also an industrial engineer with an MBA and a master's in Digital Technology from Boston University, and the author of ten books published in up to nineteen languages.
What companies has Diego Segura founded?
Diego Segura is the founder and CEO of Agnostic AI and Demo Converts, with a presence in San Francisco, Boston and Tallinn.
Where did Diego Segura study?
Diego Segura holds an MBA and a master's in Digital Technology from Boston University. In addition, he completed coursework in artificial intelligence and neural networks at the Massachusetts Institute of Technology (MIT), and he studied industrial engineering in Guadalajara, Mexico.
What books has Diego Segura written?
Diego Segura wrote Everything in Excess Is Good and You Are Not a Failure. He also wrote the I Want to Start a Business series: …but I Don't Know How, …but I Don't Have Money, …but I Can't Quit My Job, …but I'm a Coward, …but I Never Actually Start, …but I Don't Have Time, …but I'm Afraid of What People Will Say, and …but I'm Not an Entrepreneur.
Are any of Diego Segura's books free?
Yes. The eBook editions of Everything in Excess Is Good, You Are Not a Failure and I Want to Start a Business, but I Don't Know How are free on Google Play Books, and most of them are also free on Apple Books.
In which languages are Diego Segura's books available?
It depends on the title, since some books have more translations than others: English, Spanish, Portuguese, Italian, French, German, Hindi, Dutch, Swedish, Norwegian, Indonesian, Polish, Turkish, Russian, Arabic, Korean, Bengali, Chinese and Japanese. Each book page lists every edition with a direct link.
What does Diego Segura write about?
Diego Segura writes about the reasons people give for not starting a business, because he had to answer each of them himself. As a result, every book checks one fear or excuse against the evidence and ends with something you can do the same day.
Has Diego Segura spoken at universities?
Yes. Diego Segura gave a talk for the Stanford Neurodiversity Project in October 2024, and he has also presented at MIT's The Engine, the Harvard Innovation Labs and Boston University's BUild Lab, and at many more universities around the world.
Does Diego Segura publish audiobooks?
Yes. Diego Segura's books have audiobook editions on Google Play Books and Spotify, so each book page shows a Listen button wherever one exists.
Where can I buy Diego Segura's books?
You can get them on Google Play Books (eBooks and audiobooks), Spotify (audiobooks), Apple Books and Amazon Kindle. Every book page on this site links straight to the right edition for your language.
How can I contact Diego Segura?
By email at eureka@diegosegura.info, or on LinkedIn, since both reach Diego Segura directly.
Contact Diego Segura
Talks, interviews and translations are all welcome, but so is a short note about what one of the books did for you.
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